Explorer – Crazy Kevin
The reinvented 2011 Ford Explorer has gone “crazy” – well, maybe not literally, but it is the star of the hilarious advertising campaign, “Crazy Kevin,” featuring comedian and actor Kevin Hart. This award-winning campaign aired during the 2011 NBA All-Star Game and was so popular, the urban campaign took over General Market rotation and had to be renewed three times. Our campaign even led to a 14% market share from less than 1%. Crazy!
This type of humor and execution revolutionized the way Ford goes to market to this day.