Know Your History
“Finding Your Roots” promo was created to recognize the importance of being a good corporate citizen. Ford Motor Company’s sponsorship of the PBS documentary series, “Finding Your Roots,” hosted by Dr. Henry Louis Gates, looks forward to being a part of your amazing journey of history and self-discovery as you Go Further in Finding Your Roots.
Create a multi-platform promotional program that leverages “Finding Your Roots” to reach beyond PBS viewers and into local communities.
- 86% positive engagement/feedback
- 30k views and counting (6% increase each week since launch)
- 4,993,560 impressions and counting across Twitter, Facebook, Instagram and Youtube
This Program included:
- (:30s) Promo Video featured on PBS
- Partnership with YouTube personality Franchesca Ramsey which included four sponsored YouTube videos and a Live Twitter chat around the “Finding Your Roots” broadcasts.
- A “Great Migration” Infographic that connects the rise of pop culture with the historic $5 a day opportunity Ford created for all americans.