One of the perks of branding an Organic food and beverage client is sampling the goods. Great Lakes Chips are 100% Organic, Non-GMO, and made, by hand, in Michigan.
Made in Michigan
America’s Tastiest Chips
Hand-cut and cooked one bag at-a-time
One full pound
Cantina-style tortilla chips
Good with salsa, great alone!
We set out to celebrate the brand’s commitment to putting MI first and shopping locally to create their rustic, small-batch chips. After several name changes and business adjustments, it just felt right to focus on the main ingredient– beautiful, heirloom, homegrown corn.
Client: Great Lakes ChipsCampaign: GLC LaunchSkills: Branding, Logo Design, Packaging Design, Creative Direction