Khari Barbie Beauty Product Design & Packaging

Khari Barbie Beauty is a luxe line of 100% Organic, Cruelty-free, Vegan, Non-GMO cosmetics and beauty products offered at affordable price points. Created and worn by Masika Kalysha, we knew we were definitely going to play into the luxurious strengths of the line with our packaging design. We sat down with Super-Mompreneur, Masika, and developed an identity highlighted by clean, strong lines, classic monochromatic packaging and gorgeous chrome highlights for a product display worthy of a high-fashion display. When developing a package for such a vibrant and beautiful product, it is critical to find the balance between color and design. The product is the hero and doesn’t need any help with heavy lifting. We think our packaging reflects that beautifully.