Fam Fest 2022 Presented by T Pain
T-Pain Partners With Lipton For Fam Fest Block Party
Where one fan got the chance to party at the event in their hometown.
Leveraging the successful Have Some Tea with Cousin T content series that parodied fan-favorite family sitcoms to emphasize the family-friendly appeal of Lipton Tea, Lipton brought Cousin T, bka T Pain, to Nashville to get the community outside to celebrate at Lipton’s inaugural Fam Fest!
We hosted a contest online and in-stores where fans and supporters could nominate their favorite philanthropic groups to be recognized and celebrated by Lipton, T Pain, and friends at the Lipton Fam Fest, a community block party where we recognized local heroes and hosted a star-studded party with food, celebration and dancing.
UGC-Nomination and Activation
Over the course of 7-weeks, we gave away $10,000 grants to 7 semi-finalists to help them further their cause. We celebrated our Grand Prize winners, The Nashville Black Market, at the Fam Fest for their work in the Nashville community.