What Now? International Tour
Kevin Hart is one of comedy’s biggest stars with a celebrated and award-winning career that has seen the talented entertainer become one of the industry’s most important and influential voices. – excerpt from Kevin Hart What Now Tour International Press Release
Kevin Hart asked me to brand his record-smashing What Now? Tour. I’ve created signage, apparel, merchandise, campaigns and more. This fast-paced, ever-evolving event included both Stateside and International extensions. I was tasked with constantly updating tour dates, building and maintaining the official tour site, designing apparel, preparing files for press, etc. The most difficult part was keeping a straight face. But seeing the success of this record-smashing tour made it all worthwhile.