The Great Migration Infographic

“Finding Your Roots” promo was created to recognize the importance of being a good corporate citizen. Ford Motor Company’s sponsorship of the PBS documentary series, “Finding Your Roots,” hosted by Dr. Henry Louis Gates, looks forward to being a part of your amazing journey of history and self-discovery as you Go Further in Finding Your Roots.

Objective:
Create a multi-platform promotional program that leverages “Finding Your Roots” to reach beyond PBS viewers and into local communities.

Snapshot Result:

86% positive engagement/feedback
30k views and counting (6% increase each week since launch)
4,993,560 impressions and counting across Twitter, Facebook, Instagram and Youtube

This Program included:

(:30s) Promo Video featured on PBS
Partnership with YouTube personality Franchesca Ramsey which included four sponsored YouTube videos and a Live Twitter chat around the “Finding Your Roots” broadcasts.
A “Great Migration” Infographic that connects the rise of pop culture with the historic $5 a day opportunity Ford created for all americans.

Client: Ford | PBS Campaign: Finding Your Roots Skills: Creation, Art Direction Sidekicks & Superheroes: E. Kishinevsky // J. Carethers // J. Trapp